"RCE" wrote in message
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"Doug Kanter" wrote in message
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"RCE" wrote in message
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" JimH" jimh_osudad@yahooDOT comREMOVETHIS wrote in message
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"RCE" wrote in message
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"Doug Kanter" wrote in message
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Look around you, Jimmy. There is absolutely, positively no way in
hell that the enormous increase in truck ownership over the past 30
years is due to actual need.

-Most don't even have a hitch on them. They tow nothing.

-There've been surveys indicating that the average SUV owner carries
1-2 passengers most of the time, and never more than 4.

-We have not seen a 10-fold increase in the number of construction
workers and trades people. Furthermore, I have housing developments
in progress near me. I see more of the workers arriving in cars, not
trucks. You don't need a truck to haul 2 hammers, a tool belt, and a
cordless drill. They're smart enough to figure this out, and
apparently, they see no need to drive a pickup because someone else
does. So much for "construction sites", as you mentioned. Too bad
soccer moms can't figure this out.

You keep coming back to people who actually need them. Do you know
what the typical female truck buyer gives as a reason?


I do. .... (this is really getting comical) ... maybe not "typical"
.... but..

Mrs.E used to have a Lincoln Navigator. She liked it because it had
some room for her stuff, grandkids and the fact that she felt "safe"
in such a large vehicle.

This spring she traded it in and got one of those new Lincoln pickup
trucks (I forget what you call them). It looks just like a Navigator
from the front, but with a pickup bed in the back. (It's basically a
dolled up Ford F-150)

She loves this now, because it still seats 5 people, but she can
easily haul around her horse saddles, bales of hay, shopping
conquests, boat stuff, flowers, pots, trees and other bulky, large
items that she used to have to wait for me to pick up for her.

RCE




But she is a WOMAN and according to Doug WOMEN do not need trucks, only
MEN do. She is nothing more than a soccer MOM riding around in a
MAN's truck. Doug has evidence to prove it.

Now kindly tell Mrs. E. that Doug Kanter would like her to sell her
truck as, being a woman, she obviously does she *need* one. ;-)


I am afraid it will only serve to support Doug's position. Ford
obviously targeted the Lincoln pickup towards women, IMO.

RCE


There have been ads from several manufacturers which, instead of the
macho music and guys driving through rocky streams, there's a mom gently
putting seat belts on the kiddies la la la. They're still pitching the
safety concept. There was one from Ford which showed a lady driving an
Explorer on an unplowed highway it what looked like 3 feet of snow. THAT
is what I meant. Neither type of commercial conveys an accurate message,
really.


It's not unique to Detroit. I like the one for a Saab or Volvo or Audi or
whatever it was (see how effective the ad was?) that shows the car
driving up a ski jump.

RCE


Right. Well, what percentage of male SUV owners use them to ford streams?
:-) And, who's going to venture out on an unplowed road with 3 feet of
snow, other than plow drivers? But, people eat that up.