"RCE" wrote in message
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" JimH" jimh_osudad@yahooDOT comREMOVETHIS wrote in message
. ..

"RCE" wrote in message
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"Doug Kanter" wrote in message
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Look around you, Jimmy. There is absolutely, positively no way in hell
that the enormous increase in truck ownership over the past 30 years is
due to actual need.

-Most don't even have a hitch on them. They tow nothing.

-There've been surveys indicating that the average SUV owner carries
1-2 passengers most of the time, and never more than 4.

-We have not seen a 10-fold increase in the number of construction
workers and trades people. Furthermore, I have housing developments in
progress near me. I see more of the workers arriving in cars, not
trucks. You don't need a truck to haul 2 hammers, a tool belt, and a
cordless drill. They're smart enough to figure this out, and
apparently, they see no need to drive a pickup because someone else
does. So much for "construction sites", as you mentioned. Too bad
soccer moms can't figure this out.

You keep coming back to people who actually need them. Do you know what
the typical female truck buyer gives as a reason?


I do. .... (this is really getting comical) ... maybe not "typical"
.... but..

Mrs.E used to have a Lincoln Navigator. She liked it because it had
some room for her stuff, grandkids and the fact that she felt "safe" in
such a large vehicle.

This spring she traded it in and got one of those new Lincoln pickup
trucks (I forget what you call them). It looks just like a Navigator
from the front, but with a pickup bed in the back. (It's basically a
dolled up Ford F-150)

She loves this now, because it still seats 5 people, but she can easily
haul around her horse saddles, bales of hay, shopping conquests, boat
stuff, flowers, pots, trees and other bulky, large items that she used
to have to wait for me to pick up for her.

RCE




But she is a WOMAN and according to Doug WOMEN do not need trucks, only
MEN do. She is nothing more than a soccer MOM riding around in a MAN's
truck. Doug has evidence to prove it.

Now kindly tell Mrs. E. that Doug Kanter would like her to sell her truck
as, being a woman, she obviously does she *need* one. ;-)


I am afraid it will only serve to support Doug's position. Ford obviously
targeted the Lincoln pickup towards women, IMO.

RCE


There have been ads from several manufacturers which, instead of the macho
music and guys driving through rocky streams, there's a mom gently putting
seat belts on the kiddies la la la. They're still pitching the safety
concept. There was one from Ford which showed a lady driving an Explorer on
an unplowed highway it what looked like 3 feet of snow. THAT is what I
meant. Neither type of commercial conveys an accurate message, really.