Recycling's got extremely high compliance, if you believe the numerous
surveys that's been done over the years. That trend took 20-30 years to
reach current levels.

Precisely. 20-30 years just to get people to put one kind of garbage in one
receptacle and another type of garbage in a different one. I'm thinking
Americans never really had a love affair with their garbage or how they
disposed of it. But they damn sure have one with their cars. Can you
imagine how much more difficult it will be to effect change on car buying
habits than it was with how they handle their trash?