"Bert Robbins" wrote in message
. ..


I think you're assuming buyers are always stupid. What is SUV buyers were
asked this question: "If you can have every single feature and benefit
you asked for, but get 23mpg instead of 14mpg, would that interest you?"
How do you suppose some buyers would react to that?

Cavet Emptor.


Why? I don't expect the mpg estimates to be gospel, but they're usually
achievable unless someone drives like an idiot.

Let's try this, since you're totally allergic to thought experiments:

You're a car salesman. A lady walks in and says "I want an SUV. I need lots
of room for passengers and soccer balls. And, I think they're safer because
blah blah blah".

Now - you have two available. One's the traditional variety, with 4WD and a
V-8. MPG=16/12. The other has 2WD only, a V-6, and MPG sticker says 25/20.
Other than these differences they are identical.

Would you tell her about both versions?