Honda Marine Recognized By J.D. Power And Associates



ALPHARETTA, Ga., February 16, 2006 - Honda Marine today
announced


that its EFI engines ranked "Highest in Customer Satisfaction with


Four-Stroke Engines" in the J.D. Power and Associates 2006 Marine
Engine


Competitive Information Studysm. The study reports Honda Marine
outboard


engines scoring 913 out of a possible 1,000 points. Presented Thursday


during a special ceremony at the Miami International Boat Show, the
event


marks the second consecutive year that Honda Marine has secured this
honor.


The study also indicates that boat owners are increasingly aware
that


higher-technology engines deliver a superior overall boating
experience,


and that there is an increased demand for quiet, efficient,
clean-running


engines.


"J.D. Power and Associates' recognition is a testament to
Honda


Marine's commitment to customer service, dealer excellence and
superior


product performance," said John Fulcher, senior manager, Honda
Marine.


"From automobiles to outboard engines, Honda extends its proud legacy
of


technological innovation and leadership."


Best known for its work in the automotive industry, J.D. Power
and


Associates has, in recent years, expanded to serve a number of other


industries, including marine engines.


# # #


Editor's Note:



Hondas were the highest ranked EFI four-stroke engines in the J.D.
Power
and Associates 2005-2006 Marine Engine Competitive Information
Studiessm.
2006 study based on responses from a total of 12,255 owners of 2004 and
2005 model year boats registered between June 1, 2004 and May 31, 2005.
www.jdpower.com/cc

Honda Marine, a division of American Honda Motor Co., Inc.,
manufactures
and markets a complete range of outboard marine engines. Its
comprehensive product line is powered exclusively by environmentally
advanced 4-stroke engines.

Information for media regarding Honda Marine's products is available
at
www.hondanews.com.

Consumer information, including model overviews and updates, video
clips,
and complete specifications regarding Honda products, is available at
www.honda.com.