OT--The plot thickens
NEWS FOR SALE: CBS PUSHED BOOK IT OWNS; '60 MINUTES' DID NOT REVEAL PARENT
COMPANY'S FINANCIAL STAKE IN CLARKE PROJECT
CBSNEWS did not inform its viewers last night that its parent company owns
and has a direct financial stake in the success of the book by former White
House terror staffer turned Bush critic, Dick Clarke, the DRUDGE REPORT can
reveal.
60 MINUTES aired a double-segment investigative report on the new book
"Against All Enemies" -- but did not disclose how CBSNEWS parent VIACOM is
publishing the book and will profit from any and all sales!
ETHICAL BREACH
CBS even used heavy promotion for the 60 MINUTES/book launch during its
Sunday sports shows.
It is not clear who made the final decision at CBSNEWS not to inform the
viewer during 60 MINUTES how they were watching a news story about a VIACOM
product.
60 MINUTES pro Lesley Stahl is said to have been aware of the conflict
before the program aired.
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