Bought: 6 Mann's Stretch 25+ lures @ $6.48 ea. (They were
$11.95 at the local tackle shop.)

You don't get it.

The $11.95 is a better deal. You not only get a lure, you get to keep a local
tackle shop. You think the guy who owns the tackle shop will be as predisposed
to be as helpful and knowledgeable as a local tackle shop guy could be, once
he's forced out of business by WalMart and its customers and he spends the last
10 years of his working life at Walmart, greeting his old customers with a
talking cookie?