Maybe it's because you prescribe a very limited and specialized area of
drugs? No one's going to come to you and ask for Viagra or Cielis, now, are
they?

"Maxprop" wrote in message
ink.net...

"katysails" wrote in message

I agree with you on the advertising thing....I had a discussion with
several docs who are quite frustrated when people come in demanding the
newest, latest drug advertised on the television. What they don't listen
to is the side effects or the disclaimers. This drives the price of
health care up. Rather than take a medicine that is more suitable, and
mist likely generic, they insist on the newer medication at the higher
price...the insurance company, then, is left with the balance after the
co-pay....and we wonder why prescription riders are so high?

There is something that doesn't figure with this argument. I have no
problem whatever steering patients to a more appropriate medication. If
the physicians to whom you spoke can't affect a similar outcome, they
don't have the confidence of their patients. Advertising never plays a
role in the final decision my patients and I ultimately make. Initially
they may *think* they have the answer, but they trust me to set them
straight if that info is false or inappropriate.

The primary reason medications and Rx riders are so high has far more to
do with governmental intervention (the generic drug law, for starters)
than with advertising.

Max