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Gould 0738
 
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Default Misunderstandings concerning JD Powers

Just coming across my desk:

The October 30, 2003 press release from Sea Ray. Proud to be the winners of the
JD Power award for express cruisers.

And take nothing away from Sea Ray, they are a very decent boat. If they built
a trawler and I were in the market for a new boat, I'd take a careful look at
one.

Paragraph three. Read this very carefully and give all words equal weight. It
could easily be interpreted as a statement that
the scoring was based on a combination of
a high level of overall satisfaction reported, as well as the answers to two
questions specifically selected from the batch.

Paragrah three, verbatim:

"The new findings demonstrated that Sea Ray owners were among those with the
highest confidence that the company would stand behind the products," acording
to the study directors at J.D. Power and Associates. The findings also showed
that Sea Ray owners were most likely to say they would recommend purchasing a
Sea Ray and were most likely to repurchase another boat from Sea Ray for
themselves."

"Among"?

Last I looked, if you outscored everybody in sight, you weren't considered to
be "among" the winners. You won.

Once again, it's just smoke. No way to prove there's a fire. :-)