That is my point exactly, what is with your vendetta against JD Powers?

I don't have a vendetta aganst JDP. But I don't put any credibility in the
survey responses because they are a commercial product, designed to be sold to
the "winner" in each category. (See the previous statement from the Powers guy
in this same thread).

Without any proof you take a strong position that they would ruin their
reputation by selling the results to the highest bidder.

Without any proof, I can voice my strong opinion. Yeah.

The only reason
anyone would be willing to pay for the survey and be willing to pay for the
right to use the ad logo is because their information is statistically
accurate.

How many people are willing to pay to publicize that a competitor got a higher
satisfaction rating?

Not to mention that the surveys are misunderstood and misused. You yourself
asked, "Why wouldn't Cobalt be number one? Aren't they the best boat?" I hate
to break this to ya, but the Powers Survey does not establish nor claim to
establish which product is the best. It measures responses to very carefully
constructed questions, (very carefully indeed), and reports which customers
were the *most* satisfied. Wouldn't matter in the end if the
scores of the top five contenders are all within a half percent of each other
and well into the 90's.

Some guy can buy a real crap of a product, but if the survey questions
concentrate on "how well did the dealer treat you?" "was the product ready for
delivery on time?" "did anybody from the dealership call you after delivery to
answer and questions and make sure you were completely happy?" and that dealer
group
strives to overcome a poor product with strong customer service, the right sort
of survey will show that product in a very favorable light.

How do 99% of the people interpret the survey? They look at it as if were
comparing products, rather than a combination of the product and the
purchasing/ ownership experience.

One of the great beneifts of having a different winner most years will be
having a brand new buyer for the rights to use the Powers logo and claim to be
#1.