According to JD Powers, a company does not have to pay anything to have
their boat included in the general survey. Try reading for content.

Have you ever made a mistake and said, well I guess I was wrong?

You're right. The company only has to pay money if they want access to the
survey results. There is no charge to have your boat appear as an also ran if
you don't want to know how the results are running before the survey is
released to the public.