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Wayne.B
 
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Default Misunderstandings concerning JD Powers

On 03 Nov 2003 02:21:05 GMT, (Gould 0738) wrote:

Is there any good reason to continue a discussion of the topic at hand just to
provide you with more opportunities to launch flame and insult? I think not.


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Actually I can think of a good reason to continue the discussion:
It's been interesting. Is the Power's survey totally biased and
worthless? For all its real or perceived flaws, it's still better
than nothing. Clearly there is nothing in their reported results that
defy reason or common sense. Are their results totally suspect
because they are trying to make a living at what they do? Perhaps no
more so than the marine press with their well known penchant for
writing puff pieces about favored advertisers. Apparently Powers's
customers (the boat manufacturers) find the surveys useful, and not
just for advertising purposes. Do manufacturers use the surveys to
eliminate certain dealers? If so, that may be a good thing. How else
is a builder going to get that kind of information? THe public is
being well served if the builder gets rid of dealers with poor
customer satisfaction ratings.

Chuck, I'm beginning to get the feeling that you are looking at Powers
from an insiders perspective who has been burned in one way or another
by negative survey results sometime in the past. Or is there an issue
in the overall industry with the public getting to see this kind of
information? Builders (and dealers) who don't score well should do a
bit of introspection and see if an improved commitment to quality is
compatible with their business model. If not, they need to learn to
live and prosper with that position rather than try to shoot the
messenger.