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Bill Andersen
 
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Default Misunderstandings concerning JD Powers

So what?
So, the only boat owners surveyed are those who own boats of companies who
purchase Powers' survey service. That's not a negative or a positive,
because that manufacturer won't be named in the survey or results.
As for the Bass and Ski/wakeboard boats scoring highest and maybe because
they are the simplest; maybe. The reason isn't mentioned and doesn't matter:
they are satisfied owners.
As for whether or not Powers realizes who makes the engines, it doesn't
matter in their survey; they only ask for satisfaction.
An underpowered (in the opinion of the surveyed owner) boat is a problem to
that owner.
As for the shocker about buyers not taking a test ride, well, that's the way
it is. Regardless of the reason many buyers don't take a test ride. I doubt
if they're mad at the salesperson unless they were actually lied to about
what to expect. They are probably just disappointed and wish they could have
afforded a bigger engine. Many of them probably wouldn't have been able to
buy a new boat if they wanted a bigger engine.
The real question is: who cares about the Powers survey?
Manufacturers who pay for it, because if they do well, they can advertise
the results.
Owners whose boats scored well, because it reinforces that they made a good
decision in buying the boat.
Shoppers who are looking for something to qualify or disqualify their choice
of boat.
And that's about it. I doubt that many people buy a boat just because it did
well in the survey, or didn't buy one because it didn't.


"Spam Me Please" wrote in message
news:cuapb.86387$Tr4.214100@attbi_s03...
This is a perfect example of someone reviewing a product or service

without
any knowledge of the product being sold.JD Powers serves are a reflection

of
the consumers perception of the product. If the company does not purchase
the survey, they don't get ranked. JD Powers does not need to bias the
survey to be able to sell their service.

In 2002 Gould didn't like JD Powers but for a completely different reason.
It appears that Gould has had incorrect knowledge of JD Powers for a long
time. Gould wrote the following: The disciples of JD Powers will be
interested to know that the latest ratings
are now available.

In a press release dated Aug. 27, some of the claims made by Powers

include:

1)" Bass and Ski/wakeboard boat owners report highest product satisfaction
and
fewest problems."
(Duh. Is that because these are the simplest boats?)

"Bass and ski/wakeboard boat owners reported experiencing an average of
fewer
than three problems with their boats during the first year of ownership,
while
cruiser boat owners report an average of nearly five problems in the first
year
of ownership.

(translation: bass boat owners had three "problems" and cruiser boat

owners
had
four)


2) Ranger, Chaparral, Cobalt, Sea Ray, Grady White, Bennington and Correct
Craft rank highest for overall satisfaction in seven major boat segments.

3) Chaparral ranks highest in the small runabout segment, Bennington in

the
pontoon boat segment, Correct Craft in the ski/wakeboard boat segment and
Sea
Ray in the express cruiser segment.

4) As with the 2001 study, the biggest quality concerns are associated

with
the engines that power the boats. One third of new boat owners report

engine
problems. While many of these problems are related to engine defects such

as
oil leaks or difficult starts, consumers frequently cite that the engine
doesn't have enough power for the size of the boat. The study finds that
consumers who choose their own engines are significantly more satisfied

with
engine performance than those who buy the boat-engine package.

(translation: Powers still doesn't realize that the same company is making
most
of the engines in boats. Powers does consider a boat with an undersized
engine
to have a "problem," and study results will imply that the boat itself is
somehow defectively built when the issue is really a question of the poor
choice of a cheaper, underpowered engine.)

5) Ranger ranks highest in the bas boat segment for the second consecutive
year, while Cobalt and Grady White repeat as the highest-ranked boats in

the
large runabout and coastal fishing boat segments repsectively. Triton and
Skeeter closely follow Ranger in the Bass boat rankings. Crownline and

Four
Winns follow Cobalt in the large runabout rankings, repsectively. Grady
White
is followed in the coastal fishing boat segment rankings by Scout and

Boston
Whaler.

AND HERE'S A SHOCKER! (Probably relates directly to the number of people
who
are unhappy with the amount of HP the boat came with.....)

ONLY ONE-THIRD of all boat buyers reported "test driving" their boat

before
purchase! Two-thirds do not! (No wonder they're so mad at the salespeople.
When
the boat turns out to be less powerful than expected, the situation has to
be
blamed on somebody, right?)