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Sirius/XM
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First recorded activity by BoatBanter: Jul 2007
Posts: 36,387
Sirius/XM
On Wed, 16 Aug 2017 17:36:56 -0400,
wrote:
It depends on the product or service. Yes, if advertising increases
market share and leads to economy of scale (assuming the savings get
passed along), no otherwise. In the case of Budweiser it has led to
increased market share for an inferior product, at no obvious cost
benefit.
I would contend that ads create a demand for items that are
overpriced, not the other way around. Cosmetics may be the best
example of that. They take a nickels worth of animal fat, color and
scent, advertise the hell out of it and sell it for $40 an ounce.
I defy Harry to name anything that advertising made cheaper than it
would be if it wasn't advertised.
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