The FOX broadcast of the Food City 500 earned a reported 5.0
television rating, not exactly a number that will have programming
executives trading high-fives. But that was still up 2 percent from
the same race broadcast a year ago. It was better than the ratings for
the NCAA selection show on CBS, better than the ratings for Tiger
Woods' amazing PGA Tour victory on NBC, and markedly better than the
ratings for the Rockets-Lakers NBA game on ABC. And it continued an
upward trend for television ratings in NASCAR this season.

They have worked very hard over the last decade, looks like they are
going to hold. Hopefully they don't go the way of the NFL and the
Yankees trying to charge more to watch what should be free to the
consumers who have to sit through the commercials.