"Fred Dehl" wrote in message
...
"Doug Kanter" wrote in
news
I think you're assuming buyers are always stupid. What is SUV buyers
were asked this question: "If you can have every single feature and
benefit you asked for, but get 23mpg instead of 14mpg, would that
interest you?" How do you suppose some buyers would react to that?

At $2.50 a gallon, it will cost $5,434 in gas to drive the 23mpg vehicle
50,000 miles. It will cost $8,928 to drive the 17mpg vehicle the same.
That's a savings of less than $3,500, far less than the premium for the
privilege of driving the higher-mpg vehicle.

So, yes, the people who are buying hybrids to "save money on gas" ARE
stupid.

Do you think some people might want to save gas just for the hell of it? I
know that's a real stretch for you, but try anyway.