Fox News Audience Just 1.38% Black

Fox News may be the undisputed ratings champion in cable news, but not
among black viewers.

The New York Times' Brian Stelter tweeted that, according to Nielsen
Media Research, Fox News has averaged just 29,000 black viewers in
primetime so far this television season (9/09-7/10). That represents
just 1.38% of its 2.102 million total viewer audience.

CNN and MSNBC, meanwhile, both have far more black viewers, both in
absolute terms and as a proportion of their overall audiences.

MSNBC has averaged 145,000 black viewers, representing 19.3% of its
751,000 total viewer audience.

CNN has averaged 134,000 black viewers, representing 20.7% of its
648,000 total viewer audience.

Stelter noted that he pulled the Nielsen numbers after working on his
story in Monday's New York Times on race and cable news.

His piece, "When Race Is the Issue, Misleading Coverage Sets Off an
Uproar," examines the recent media firestorm over comments made by USDA
official Shirley Sherrod as an example of "warfare" waged by
conservative media.

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Gosh...what a surprise...Faux News is for white boys...mostly. You'd
never know that by watching it, eh?