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Dave,
Here goes "Old Remember When" again. I do believe that Roll Your Own was called a Target. They became popular during WW2 when we were in the Armed Services. We could buy a pack of Cig. for 5c. The tobacco companies weren't ready for that. The Civilian supply became real short. The story we got, when they upped production they couldn't get the green paper because of all the "olive drab the military was using. We all believed it was a cost cutting move to use white paper. Anyway, they came out with a slogan; "Lucky Strike Green has gone to War" How could we call them cheap after that? Ah yes, I remember. Ole Thom |