A press release from this AM:

GRAND RAPIDS (May 24, 2006)  A company knows it has a phenomenal
product when it gets a call from Hammacher Schlemmer, purveyor of some
of
the most unique and innovative products available anywhere in the
world.

And when Hammacher Schlemmer gives that product a highly coveted spot
in
the window of its store on New York City's fabled 57th Street, Johnson
Outdoors knows it won't be long before everyone knows about the Escape
(R) "Fun Boat," an electric watercraft with a water cannon capable of
spraying 35 feet  and entertaining children and adults alike with
spraying,
dodging or spinning for hours on end.

"Escape (R) electric boats are redefining 'fun on the water' for people
of all
ages," said Helen Johnson-Leipold, chairman/CEO of Johnson Outdoors.
"Our
partnership with Hammacher
Schlemmer allows us to offer even more people an opportunity to enjoy
this
innovative, award-winning recreational watercraft."

The partnership began when another innovative product from Johnson
Outdoors, the Humminbird (R) "SmartCast (TM)" fish finder watch, caught
the
attention of buyers at Hammacher Schlemmer. That opened the door to
other Johnson Outdoors' offerings, including the Fun Boat.

The Fun Boat currently enjoys "front and center" attention in the
window of
the flagship Hammacher Schlemmer store in Midtown Manhattan, on E. 57th

Street between Lexington and Third Avenue. Thousands of people pass by

the store front on the thoroughfare everyday.

Hammacher Schlemmer has been a pioneer in finding and offering
innovative
items. The store was the first to carry the steam iron, electric dry
shaver,
pop-up toaster, microwave oven and several other "firsts."

The new Escape (R) line boasts a number of technological innovations
that
make them extremely easy to use. Each of the boats features a unique,
reliable Minn Kota (R) electric propulsion system. The new line is
also
equipped with battery status lights, which tell users when to head to
shore
for a recharge; easily tilted motor/prop shafts for worry-free beaching
and
trailering; and intuitive joystick-style steering controls, designed
for both
children and adults.

The Escape (R) brand line also includes the roomy Deck Boat, a 13-foot
electric powered craft with an 800-pound capacity; the versatile Mobile

Water Platform, an 8-foot, 8-inch pedal boat with an 850-pound
capacity;
the sleek, slender Touring Boat, a versatile two-person craft ideal for
"round-
the-lake" excursions, shallow water explorations, romantic evening
cruises
and even for reaching remote fishing hot spots; and the Chaise Lounger,

which can hold two adults and two children for leisurely, on-water time
with
family and friends.

All Escape (R) models meet applicable Coast Guard standards and can
operate
for up to eight hours before requiring battery recharge. Multiple
options are
also available, some purely functional (such as trailers, mooring
covers,
portable snack/picnic table or towable cooler) and some of which are
just for
fun (such as the water ball launcher or dock-mounted water cannon.)

Escape (R) Watercraft is part of the Johnson Outdoors family of
innovative,
market-leading brands. The company designs, manufactures and markets a
portfolio of top quality products for the global marketplace across
four
categories: Watercraft, Marine Electronics, Diving and Outdoor
Equipment.
Johnson Outdoors' other familiar brands include, among others: Ocean
Kayak
(TM), Necky (R) kayaks, Old Town (R) canoes and kayaks, Extrasport (R)
PFDs and wearable gear, Carlisle (TM) paddles, Minn Kota (R) motors,
Humminbird (R), Bottomline (R) and Fishin' Buddy (R) fish finders,
Cannon (R)
downriggers, SCUBAPRO (R) and UWATEC (R) dive equipment and Eureka! (R)

tents and Silva (R) digital instruments. The company has 23 locations
around
the world, employs 1,300 people and reported annual sales of $380.7
million in
2005. Visit Johnson Outdoors online at www.johnsonoutdoors.com.

For more information on Escape (R) Watercraft, visit
www.escapewatercraft.com

# # #
Media contact:
Cynthia Georgeson
262/631-6653 (office)
262/770-1022 (cell)

Pretty neat pool toys.